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Builder Reality Check
Automated sanity check against your county analysis tier. Searches Google builder results, builder websites, and Facebook job-site activity — then scores demand against your permit volume and accounts for builder concentration patterns.
📍 County Target
Sets the builder count target for scoring
Permit-based scoring guide — builder count targets
Permit Volume
Builder Count Target
Concentration Note
1,000+ permits
🟢 10+ builders = Green · 6–9 = Yellow · <6 = Red
May have 1–2 nationals pulling 40–60% of permits
500–999 permits
🟢 7+ builders = Green · 4–6 = Yellow · <4 = Red
Check if 1 builder dominates — narrows addressable pool
200–499 permits
🟢 5+ builders = Green · 3–4 = Yellow · <3 = Red
1–2 dominant builders common at this range
Under 200 permits
🟢 3+ builders = Green · 2 = Yellow · <2 = Red
Single dominant builder possible — narrow addressable pool
🌐 Google / Builder Website Findings
📘 Facebook Findings
✅ Reality Check Validation
Builder Pull
Pull 15–30 builders actively buying lots. For each builder, Claude finds up to 3 contacts prioritized: land acquisition person by name → local/division office → general fallback. Nationals get specific division contact, not corporate.
Builder Types to Include
Production / Spec Builder
Volume builders, repeat floor plans, move-in inventory — highest lot ROI
Subdivision / Small Developer
Buy in bulk, plat & phase land — strong acquisition prospect
Local / Small Builder
1–10 homes/yr, opportunistic — supporting role in outreach
National Production
DR Horton, LGI, Ryan Homes, Dream Finders, Pulte, Lennar — local division contact required, not corporate HQ
Parameters
Builder Profiling
One question per builder: How does this builder make money? — exactly 5–8 words. Final export matches your Excel columns A–J exactly.
Column mapping — export preview
AI fills:
A CountyB TierC BuilderD TypeE WebsiteF FBG NotesH PhoneI Email
VA fills:
J Contacted?K Follow UpL Speaking NotesM Lot Sizes?N Where Building?O Spec/Custom/Sub?P Price/Acre?
Column G (Notes) = profiling note + additional contacts beyond primary phone/email. Column H = primary phone. Column I = primary email.
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Run Phase 1B first to load builders, then return here to generate profiles